A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

F-11-1. Help runnynose!

AgencyAgency J&I Advertising & Pr
Creative headIryna Kuznetsova
Author of ideaYulianna Kovalevska/Alina Solska
ProductKleenex balsam
DescriptionThe interactive banner has been placed on news and entertainment sites. When user has loaded a page they see the Rich-banner: flying nose with wings and it sneezes. There are 3 items on the bottom: the napkins, the handkerchief, the box of Kleenex Balsam. The inscription: "Save Nose!" User rolls over the object with a mouse and brings it to the flying nose. If a user has chosen the napkins or the handkerchief then the flying nose will be red and he will cry. And if a user has chosen the box of Kleenex Balsam then flying nose will be happy! Packshot: "Kleenex Balsam helps prevent noses from becoming red and sore. They are very soft, because they were made from eucalyptus cellulose with balm containing Calendula". integritum.eu/kleenex/en/
Team membersIrina Kyznetsova – Creative Director, Alina Solska – Art Director,
Yulianna Kovalevska-PR-coordinator