A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-4-5. Disney returns!
| Agency | Escape Digital Marketing Group |
| Creative head | Lyosha Novikov |
| Author of idea | Lyosha Novikov |
| Product | Disney Viasat Channel |
| Description | Viasat has launched Disney channel in Ukraine. The main part of the content is the study’s cartoons. The insight was parents’ nostalgia for their first Disney experience in USSR in 1990’s. Using that feeling, the campaign informed them about the channel’s launch. Without any budget for direct advertising, the decision was to use social media with contest mechanics to attract at least 1 000 players in 2 weeks. As a fact, 2 500 players were attracted. Please, watch the case-study for details. |
| Team members | Anna Launets, copywriter Sergey Pushkaryov, art-director |
