A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

G-5-6. Freedom from fears with Kaspersky CRYSTAL

AgencyDEFA Interaktiv
Creative headVadim Igonin
Author of ideaVadim Igonin
ProductKaspersky CRYSTAL
DescriptionFor the updated version of Kaspersky CRYSTAL software suite, an unconventional advertising campaign was developed by DEFA Interaktiv digital-agency.

At pages of the promo-site a charismatic psychoanalyst argues that many nervous disorders can be cured with the help of Kaspersky CRYSTAL. This thesis is proved by successful case stories: a series of videos, which narrate about patients who get rid of their hang-ups and reach harmony with the help of the psychoanalyst. Each of the major advantages of the product is revealed by a separate video, and each patient resembles some celebrity.
Team membersArt direction: Nazir Khasavov
Project management: Elena Kasarina, Ksenia Anikeeva, Alexandra Puzatova
Director Anton Zemlyakov
Video-production: Mikhail Konovalov
Design: Sonya Bolshakova
Programming: Alexey Kazakov