A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-6-10. School of Magic
| Agency | Digitalizm |
| Creative head | Digitalizm |
| Author of idea | Digitalizm |
| Product | Rastishka |
| Description | Integrated campaign based on innovative online-game School of Magic. Due to its innovative design and mechanics, the game became the center of the campaign. Using augmented reality technology we made the Rastishka bottle the main tool for game navigation and control. To become a true and wise magician, players would use the Rastishka bottle in order to pass 3 magic lessons. Succesful players had the chance to face an evil monster in a final 3D race. 3 different colors of bottles (caps) were launched for promo. Each colour gave the opportunity to play for different School of Magic with different interfaces and magic effects. RESULTS: 976K visits to web-site 579K unique visitors 238K players 87K bottles purchased and registered for game 5 min average time spent on the web-site 12 min average time for active players 70% of AR players played with more than 1 colour of the bottle (registered 2 or 3 different caps colours). |
| Team members | Digitalizm |
