A. Film
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D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
LM-I-1-1. Blood
| Agency | TWIGA Ukraine |
| Creative head | Slavik Fokin |
| Author of idea | Slavik Fokin |
| Product | Blood tests |
| Description | Problem: Regular blood tests can reveal many dangerous diseases in early stages. People in European countries regularly pass blood tests for prevention. However, such a practice is completely absent in our country. Goal: Synevo medical laboratories, a market leader, decided to raise this issue and encourage people to be tested regularly. Solution: Visitors of hospitals and medical conferences received special kits with detailed information about the importance of blood tests. Due to the unique design of the package, every owner became a media carrier, spreading information about the problem. Results: Over 60 publications 37% increase in blood tests ROI: 420% |
| Team members | Slavik Fokin, copywriter Tetyana Shevchenko, designer |
