A. Film

B. Press

C. Outdoor

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. Radio

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. Film Craft

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. Design

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. Interactive

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. Creative use of Media

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR projects

I-1. Marketing PR

I-2. Corporate PR

I-3. Political PR

I-4. Digital PR

I-5. Non-traditional projects

J. Marketing Services projects

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. Advertising Campaigns

K-1. Complex advertising campaigns and programs

K-2. Advertising series

E-10-3. The Pills


Agency	digital video agency VGNC
Creative head	Alexey Sobolev, Misha Koroteev
Author of idea	Alexey Sobolev, Misha Koroteev
Product	social initiative Tabletochki.org
Description	Social campaign “Tabletochki” (The Pills) was created for a charity organization “Tabletochki” whose members provide Children's Hematology Center of the Okhmatdet Hospital in Kiev with needed medical supplies not registered in Ukraine. In February 2012 “Tabletochki” organized another fundraising initiative dedicated to International Childhood Cancer Awareness Day (ICCD – 15.02) among advertising people and agencies. The Campaign message – being an ad person you can donate to the charity one day’s salary and save many days of children’s life. Creative Solution – Using a viral formula "Sht (someone) says" we invited to take an ironic look at a day of an ad person and suggested that maybe a salary for a day like that can be put to a better use. Like helping a child with cancer. The Way of execution – popular video sketch format “Sht (someone) says” First 3 parts of campaign and additional video with the “ad guy replies to comments” were published on the popular advertising site adme.ua on 10 February. The after-shot video sequence was published on adme.ua 3 hours after the main video campaign. The comments that had appeared were predictably anonymous, judgmental, full of antipathy and offensive. The Ad Guy, logically strikes back with the same tone and insulting messages.The video that gives the view the typical picture of inherent ad communications at adme.ua end with the slogan - "We believe in Ad Guys' kind hearts anyway" and calls to donate
Team members	Alexey Sobolev (film director, creative director), Misha Koroteev (film director, creative director), Arkadiy Pasechnik (editor),Vitaly Kramar (designer), Vyacheslav Nikonorov (actor)

← previous next →

← back to the category