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F-8-58. Novaya Alyaska
| Agency | Direct Design Visual Branding |
| Creative head | Dmitry Perishkov, Leonid Feigin |
| Author of idea | Dmitry Perishkov, Leonid Feigin |
| Product | Novaya Alyaska |
| Description | Task To develop the brand for fish production New Alaska, including positioning, logo, corporate style and packing design to differentiate the produce on the shelf from that of the numerous competitors. Solution To get the consumers acquainted with the new product , DDVB brand company offers to use the surface of the package most effectively. The trademark which is not very well known yet was increased in size to cover almost all of the package area. As the only large symbol was used on the plain background, the product is impossible not to notice. The chosen color score, clean and transparent logo, that is the letter A in the shape of a head of a fish, effectively present product shots emphasizing the product’s benefits and high quality, as well as provides easy differentiation of New Alaska brand from that of the competitors. |
| Team members | Creative directors: Dmitry Perishkov, Leonid Feigin Art Director: Alexandr Kovalenko Designer: Denis Goloveshkin |
