A. Рекламный ролик
B. Реклама в прессе
C. Наружная реклама
D. Радио реклама
E. Видео мастерство
F. Дизайн
G. Интерактивная реклама
H. Креатив в Медиа проектах
I. PR проекты
J. Проекты маркетинговых сервисов
K. Рекламные кампании
G-4-47. 'Клешня"
| Агенство | ООО "Огилви энд Мейзер" |
| Творческий руководитель | Holger Poeschl |
| Автор идеи | Holger Poesch, Carl Le Blond, Alexander Merzlyakov, Vadim Noskov |
| Продукт | Efes Pilsener |
| Описание | 'Lifeis madly interesting' As the main brand message is ‘Life is interesting’ the promotional mechanics also needed to be engaging regardless of any prizes won. Thus we created and built a giant version of a real gaming machine that appealed to all our consumers. We made the product a provider of gaming fun. Men like to drink beer and spend time playing crazy, fun games. With more than 37 000 participants this campaign stood out in the heavily cluttered beer market. More than 320 000 codes were submitted and thousands of participants won prizes and enjoyed playing online. As a result of dozens of requests from enthusiastic participants our client decided to prolong the promo for a further month. |
| Состав творческой группы | Creative Director - Holger Poeschl Copywriter - Alexander Merzlyakov Art Director - Vadim Noskov Senior Account Manager - Svetlana Khramova Maria Starovoytova - Group Account Director |
