A. Рекламный ролик
B. Реклама в прессе
C. Наружная реклама
D. Радио реклама
E. Видео мастерство
F. Дизайн
G. Интерактивная реклама
H. Креатив в Медиа проектах
I. PR проекты
J. Проекты маркетинговых сервисов
K. Рекламные кампании
B-1-12. Яблоко
| Агенство | BBDO Russia Group |
| Творческий руководитель | Luis Tauffer/Andres Vergara |
| Автор идеи | Luis Tauffer and Andres Vergara |
| Серия | Eclipse Fruits |
| Продукт | Eclipse |
| Описание | IDEA: The idea is to show how easily you can hide the truth about your breath to the rest of the world. Eclipse is our seduction chewing gum brand and we know that guys don’t want to be caught smelling bad when they are getting very close to their girlfriends. Method of implementation: So by showing how well fruit hides that bad food you just had eclipse keeps you as the successful seduction man that you are. Efficiency criteria: We where looking for a smart and provocative campaign that could engage with our young target audience. The poster campaign was a success and increased the brand perception as well as sales. |
| Состав творческой группы | Criative director: Andres Vergara, Luis Tauffer Art Director: David Ljungberg Copywriter: Maxim Kayumi Photography: Aorta Retoucher: David Ljungberg |
