A. Рекламный ролик
B. Реклама в прессе
C. Наружная реклама
D. Радио реклама
E. Видео мастерство
F. Дизайн
G. Интерактивная реклама
H. Креатив в Медиа проектах
I. PR проекты
J. Проекты маркетинговых сервисов
K. Рекламные кампании
F-7-30. Календарь-дерево
| Агенство | Muhina Design |
| Творческий руководитель | Анна Мухина |
| Автор идеи | Анатолий Мухин |
| Продукт | Услуги образования, услуги бренд-агентства |
| Описание | A tree can grow from this calendar if you plant its pieces in soil. The paper sheet made by hands contains seeds of larch, fir tree and pine. They will sprout the same as the knowledge of the students of the management school or the business of the clients of the design-studio. Thus the calendar got beyond printing art and turned into a calendar-tree connecting the coming year with the follow-up years and carrying the idea of growth. In the calendar there are links to get to the sites of the project participants where one can watch a video-guide about growing a calendar-tree. The same video was placed in the YouTube and the link www.youtube.com/watch?feature=player_embedded&v=JehvMc-Pba0 was sent round by e-mail creating the viral effect. Thus, the calendar has performed its tasks to attract visitors to the sites the project participants and the exchange of clients among the partners. |
| Состав творческой группы | Света Шкляева – дизайнер, иллюстратор; Ася Мухина – менеджер проекта; |
