A. Рекламный ролик
B. Реклама в прессе
C. Наружная реклама
D. Радио реклама
E. Видео мастерство
F. Дизайн
G. Интерактивная реклама
H. Креатив в Медиа проектах
I. PR проекты
J. Проекты маркетинговых сервисов
K. Рекламные кампании
A-7-8. "Двойной писуар"
| Агенство | ООО "Огилви энд Мейзер" |
| Творческий руководитель | Carl Le Blond, Robin Weeks |
| Автор идеи | Carl Le Blond, Robin Weeks |
| Продукт | "Левитра" |
| Описание | "Twice the man. Twice the performance." Levitra is a drug from Bayer that alleviates erectile dysfunction and enhances male sexual performance. Bayer wanted to promote the drug to a younger male audience.However, Levitra cannot be mentioned by name or advertised in ATL (Above The Line). We built our very own men’s toilet with one subtle design difference. We attached a double urinal amidst a row of other ordinary urinals and simply recorded the reactions. |
| Состав творческой группы | Production Company: Mad Cow Films Executive Producer: Pete Chambers Producer: Jonas Blanchard Director: Sam Huntley Cinematographer: David Procter Art Director: Mark Connell Editor: Chris McKay Editing Company: Cut and Run Sound Design/Arrangement: Phil Bolland @ 750 MPH Telecine: Ben Rogers @ Glassworks |
