A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
A-7-8. 'Double Urinal'
| Agency | Ogilvy and Mather LLC |
| Creative head | Carl Le Blond, Robin Weeks |
| Author of idea | Carl Le Blond, Robin Weeks |
| Product | Levitra |
| Description | "Twice the man. Twice the performance." Levitra is a drug from Bayer that alleviates erectile dysfunction and enhances male sexual performance. Bayer wanted to promote the drug to a younger male audience.However, Levitra cannot be mentioned by name or advertised in ATL (Above The Line). We built our very own men’s toilet with one subtle design difference. We attached a double urinal amidst a row of other ordinary urinals and simply recorded the reactions. |
| Team members | Production Company: Mad Cow Films Executive Producer: Pete Chambers Producer: Jonas Blanchard Director: Sam Huntley Cinematographer: David Procter Art Director: Mark Connell Editor: Chris McKay Editing Company: Cut and Run Sound Design/Arrangement: Phil Bolland @ 750 MPH Telecine: Ben Rogers @ Glassworks |
