E. Film Craft
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
A-7-8. 'Double Urinal'
|Agency||Ogilvy and Mather LLC|
|Creative head||Carl Le Blond, Robin Weeks|
|Author of idea||Carl Le Blond, Robin Weeks|
|Description||"Twice the man. Twice the performance."
Levitra is a drug from Bayer that alleviates erectile dysfunction and enhances male sexual performance. Bayer wanted to promote the drug to a younger male audience.However, Levitra cannot be mentioned by name or advertised in ATL (Above The Line).
We built our very own men’s toilet with one subtle design difference.
We attached a double urinal amidst a row of other ordinary urinals and simply recorded the reactions.
|Team members||Production Company: Mad Cow Films
Executive Producer: Pete Chambers
Producer: Jonas Blanchard
Director: Sam Huntley
Cinematographer: David Procter
Art Director: Mark Connell
Editor: Chris McKay
Editing Company: Cut and Run
Sound Design/Arrangement: Phil Bolland @ 750 MPH
Telecine: Ben Rogers @ Glassworks