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A-7-8. 'Double Urinal'

AgencyOgilvy and Mather LLC
Creative headCarl Le Blond, Robin Weeks
Author of ideaCarl Le Blond, Robin Weeks
Description"Twice the man. Twice the performance."

Levitra is a drug from Bayer that alleviates erectile dysfunction and enhances male sexual performance. Bayer wanted to promote the drug to a younger male audience.However, Levitra cannot be mentioned by name or advertised in ATL (Above The Line).
We built our very own men’s toilet with one subtle design difference.

We attached a double urinal amidst a row of other ordinary urinals and simply recorded the reactions.
Team membersProduction Company: Mad Cow Films
Executive Producer: Pete Chambers

Producer: Jonas Blanchard
Director: Sam Huntley
Cinematographer: David Procter
Art Director: Mark Connell

Editor: Chris McKay
Editing Company: Cut and Run
Sound Design/Arrangement: Phil Bolland @ 750 MPH
Telecine: Ben Rogers @ Glassworks