A. Рекламный ролик
B. Реклама в прессе
C. Наружная реклама
D. Радио реклама
E. Видео мастерство
F. Дизайн
G. Интерактивная реклама
H. Креатив в Медиа проектах
I. PR проекты
J. Проекты маркетинговых сервисов
K. Рекламные кампании
LM-A-17-2. "Двойной писсуар"
| Агенство | ООО "Огилви энд Мейзер" |
| Творческий руководитель | Executive Creative Directors: Robin Weeks & Carl Le Blond |
| Автор идеи | Executive Creative Directors: Robin Weeks & Carl Le Blond |
| Продукт | "Левитра" |
| Описание | Levitra is a drug from Bayer that alleviates erectile dysfunction and enhances male sexual performance. Bayer wanted to promote the drug to a younger male audience. However, Levitra cannot be mentioned by name or advertised in ATL (Above The Line). We built our very own men’s urinal with a double bowl and placed it in a busy men's public toilet then recorded the reactions on two CCTV cameras. A 90 second introductory viral film was supported by a live activation in a men's public toilet which has since gone viral and was then followed up by a second viral film. All traffic was directed to the Levitra website : prodisex.ru |
| Состав творческой группы | Executive Creative Directors: Robin Weeks & Carl Le Blond Copywriter: Robin Weeks, Carl Le Blond Art Director: Carl LeBlond, Robin weeks Agency Producer: Dima Nikonorov Account Manager: Tamara Vasina Production Company: Mad Cow Films Executive Producer: Pete Chambers Producer: Jonas Blanchard Director: Sam Huntley Cinematographer: David Procter Art Director: Mark Connell Editor: Chris McKay Editing Company: Cut and Run Sound Design/Arrangement: Phil Bolland @ 750 MPH Telecine: Ben Rogers @ Glassworks |
