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LM-A-17-2. 'Double Urinal'

AgencyOgilvy and Mather LLC
Creative headExecutive Creative Directors: Robin Weeks & Carl Le Blond
Author of ideaExecutive Creative Directors: Robin Weeks & Carl Le Blond
DescriptionLevitra is a drug from Bayer that alleviates erectile dysfunction and enhances male sexual performance. Bayer wanted to promote the drug to a younger male audience.

However, Levitra cannot be mentioned by name or advertised in ATL (Above The Line).
We built our very own men’s urinal with a double bowl and placed it in a busy men's public toilet then recorded the reactions on two CCTV cameras. A 90 second introductory viral film was supported by a live activation in a men's public toilet which has since gone viral and was then followed up by a second viral film. All traffic was directed to the Levitra website : prodisex.ru
Team membersExecutive Creative Directors: Robin Weeks & Carl Le Blond
Copywriter: Robin Weeks, Carl Le Blond
Art Director: Carl LeBlond, Robin weeks
Agency Producer: Dima Nikonorov
Account Manager: Tamara Vasina
Production Company: Mad Cow Films
Executive Producer: Pete Chambers

Producer: Jonas Blanchard
Director: Sam Huntley
Cinematographer: David Procter
Art Director: Mark Connell

Editor: Chris McKay
Editing Company: Cut and Run
Sound Design/Arrangement: Phil Bolland @ 750 MPH
Telecine: Ben Rogers @ Glassworks