рус укр

A. Film

B. Press

C. Outdoor

C-1. Food

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. Radio

D-1. Food & Beverage

D-2. Manufactured goods

D-3. Services

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

DC-4. Humor

E. Film Craft

E-1. Production

E-2. Direction

E-3. Cinematic

E-4. Cutting

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-8. Animation

E-9. Acting / Dialogue or monologue

E-10. Humor

F. Design

F-1. Corporate Identity

F-2. Calendar

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. Interactive

G-1. Commercial sites

G-2. Non-profit Internet projects

G-3. Banners

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. Creative use of Media

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR projects

I-1. Marketing PR

I-2. Corporate PR

I-3. Political PR

I-4. Digital PR

I-5. Non-traditional projects

J. Marketing Services projects

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. Advertising Campaigns

K-1. Complex advertising campaigns and programs

K-2. Advertising series

Jury

Committee

Participants

Partners

G-1-14. Saw your way to EURO!


Agency	CreativePeople
Creative head	Alexander Kowalsky
Author of idea	Alexander Kowalsky
Product	Chainsaw Patriot, online store Kuvalda.ru
Description	Online store Kuvalda.ru with chainsaws Patriot brand is holding a contest to win prizes - tickets for Euro 2012. Since the competition is conducted in several stages, it was decided that participants in this process are its way to the euro. In fact, participant can saw through his way to the Euro. More information about the project can be found at the link: cpeople.ru/patriot Project site: www.kuvalda.ru/promo/euro2012/
Team members	The concept of action and a slogan: Sergei Kalyuzhny Art Direction and the idea of ??Alexander Kowalsky Design: Sergey Zakharov Burning: Dmitry Poyarkov Technologist of the project: Anna Selezneva

http://www.kuvalda.ru/promo/euro2012/

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