
Agency	AGIMA
Creative head	Grisha Kochenov
Author of idea	Grisha Kochenov
Product	Сonstruction and finishing materials
Description	Stroykomplekt – the biggest company in the market of construction and finishing materials. Before us there was a task to develop a site with the multipurpose filter for production catalog and also to create unique registration of the main page. We realized original idea of registration of the main page of a site. As the main direction of the company is sale of floor coverings for various establishments from offices to shopping centers we decided to represent company activity abstractly. Our designers replaced standard computer graphics on "live" and created sketches with participation of paper characters which simulate use of production of the company in real life. Thus on the main page paper applications show application of floor coverings for the most different purposes. The similar decision allows to involve the client in site life to share with it ideas of sale of goods. For example the amusing sketch in a gym shows us level of durability of a covering. The idea of a peculiar paper theater allows in an easy form giving rise to visual images to tell about such trivial production as floor coverings. Solving a problem of compact display and convenience of search of a large number of descriptions of goods on a site we created the powerful asynchronous filter for the catalog of production which considers interrelation of parameters and allows deducing the goods possessing required characteristics. The module is intended for a filtration of the goods on a number of criteria: purpose of a room, wear resistance class, packing, color and price. Each criterion of the filter has the categories and subcategories. The user chooses and activates interesting its characteristics in the list the sample of the goods corresponding to require inquiry, thus, is formed. Also distinctive feature of the filter is automatic deactivation of the parameters leading to zero result. The functional filter allowed making process of search fast and convenient that considerably increased productivity of a resource. And the non-standard approach to registration of a site allowed the Stroykomplekt Company to be allocated favorably among competitors on the segment of the market at the expense of new positive image.
Team members	Grisha Kochenov-Creative director

http://www.stroykomplekt.ru/

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