A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-2-6. SafeBook
| Agency | GRAPE UKRAINE |
| Creative head | Iurii Gladkyi |
| Author of idea | Maria Fedorova |
| Product | Social project "Safe Connection " |
| Description | Elena Pinchuk ANTIAIDS Foundation in the framework of Safe Connection project launched a unique application Safe Book which is available for free download on iTunes itunes.apple.com/ru/app/id465889605?mt=8, and on the web-site’s direct link safeconnection.org/safebook. Safe Book is the first sexual organizer which is specifically developed for people, who have an active life style full of new contacts and meetings! This application helps to keep in order all your contacts consolidate them into one data base and put in an appropriate order, including ex- and might-be sexual partners. FEATURES: Safe Book is a useful communication platform: • it allows corresponding with a partner via sms, e-mail and social networks and gives possible templates of the messages Safe Book is a plain and simple system of planning: • it allows you not to miss important events and plan your private time appropriately Moreover, Safe Book • allows to fix your relations with the proper statuses, to make notes and comments, and even mark your progress in love affairs ! It is possible to share love achievements on the social media accounts without exposing your private information • cares about your health by regular notifications about safe sex devices No more mess in your plans and contacts! RESULTS: After the day of start-up, the application was downloaded by more than 5000 users. |
| Team members | ELENA PINCHUK ANTIAIDS FOUNDATION TEAM: Olga Serdyuk, Olga Rudneva GRAPE UKRAINE TEAM: • Creators – Maria Fedorova, Daria Mingalieva • Account Manager – Yulia Volosyuk • Designer – Sergei Grebenyuk • Developer – Mikhail Maslivets • Copywriter – Kristina Rutyan |
