A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-3-7. A word to copywriters
| Agency | TWIGA Ukraine |
| Creative head | Slavik Fokin |
| Author of idea | Slavik Fokin |
| Series | A word to copywriters |
| Product | Copywriters Club Ukraine |
| Description | Translation: In the beginning was the word. Photoshop was a little later What would you say? CWC’UA Situation Our goal was to increase interest in Art Directors Club Ukraine on the eve of ADC*UA Awards. The idea of ADC*UA integrated advertising campaign was based on the following insight: Art Directors Club consists not only of art directors, but copywriters as well. And copywriters have to put up with such a paradox. Taking into account their interests we created a club especially for copywriters: Copywriters Club Ukraine (CWC'UA). Task To create internet banners to support the promotion of the Copywriters Club, which will not only inform the audience about the establishment of the club, but also encourage people to actively interact with it. Solution We created banners with provocative copy, which proved why copywriters were better than art directors. The distinctive feature of the banners was the possibility for users to leave a feedback right in the banner - with a single click on the banner a user could enter his version of the banner text and send his/her offer for CWC’UA consideration. |
| Team members | Slavik Fokin, copywriter Marina Dyachanko, web-designer |
