A. Film
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J. Marketing Services projects
K. Advertising Campaigns

G-4-13. Alter Ego

AgencyGRAPE UKRAINE
Creative headIurii Gladkyi
Author of ideaMaria Fedorova
ProductSecond generation of laptops with processor line Intel Core
DescriptionObjective:
• To make the target audience understand that that good laptops cannot be cheap;
• Attract attention to a new generation of laptops with processor line Intel Core i3, i5 and i7

Idea:
Create a service in the format of an intellectual application “Alter Ego”, which allows you not just to define your second identity, based on your Facebook social activity, but also to show its digital nature, the analog of the real personality in the world of technology, in the world of laptops.

CASE (ENG) - bit.ly/GSpSH9
Team members• Yuriy Mykolyshin: Marketing Director, Intel Ukraine
• Maxim Solomyany: Account Director, Grape Ukraine
• Julia Volosyuk, Account Manager, Grape Ukraine
• Sergei Grebenyuk, Designer, Grape Ukraine
• Michael Maslivets, Developer, Grape Ukraine
• Video: VGNC, http://www.vgnc.com.ua