A. Film
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G-4-21. The sun of Russian poetry at Zenit
| Agency | GREAT Advertising Group |
| Creative head | Dmitriy Makarov |
| Author of idea | Dmitriy Makarov |
| Product | ANTI - RACISM in the stadium |
| Description | Saint-Petersburg is a city, whose history and fame are inseparably connected with Alexander Pushkin. Squares, streets and houses here are named after him, and the city itself is glorified by Pushkin in his immortal creations. And when St-Petersburg Zenit fan provoked an international scandal, having passed a banana to a world football star Roberto Carlos, World football society had a serious question: So who will struggle with the racism at the stadium? Pushkin, do you think?! Club answered: Yes, of course, Pushkin! Because Pushkin is everything to us. Because everyone, even the most terrible skinhead loved his tales in his childhood. And also because “the sun of Russian poetry” was dark-skinned himself. This is how the idea of “The sun of Russian poetry in the Zenit” was born. |
| Team members | Creative director Dmitriy Makarov Art director Kirill Rojkov, Yuriy Vorobiev Copywriter Ksenia Buksha, Andrey Danskov |
