A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-4-24. Quest
| Agency | DEFA Interaktiv |
| Creative head | Vadim Igonin |
| Author of idea | Vadim Igonin |
| Product | KIA Rio |
| Description | In 2011, the new KIA Rio was launched. The agency was tasked with developing a marketing campaign for the vehicle a few months prior to its official release in order to constantly increase interest in this event. A contract was signed in advance with the popular TV presenter Anton Komolov, who ultimately became the “face” of the advertising campaign for this new vehicle. Main campaign concept: The shooting and promotion of a series of movie trailers for the fictitious film “QUEST”, featuring the KIA Rio. Each new trailer only served to heighten the suspense for viewers – could this really be a new blockbuster movie? You can find the answer to this question in our video case. |
| Team members | Сopywriter: Roman Urban Art direction: Vadim Igonin Project management: Alla Alexandrova, Yuri Stepanov, Alexandra Puzatova Design: Nazir Khasavov, Anna Kobceva, Ruslan Mirsalikhov, Mikhail Konovalov Flash-development: Vladimir Minaev Programming: Alexey Kazakov, Ivan Kocheev, Ivan Grebnev, Vitaly Kirenkov |
