A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

G-4-31. “One button” creative project from KIA

AgencyDEFA Interaktiv
Creative headVadim Igonin
Author of ideaVadim Igonin
ProductKIA Rio
DescriptionThe agency has developed a creative project involving user-generated content in order to attract a wider audience to the performance specifications of the new KIA Rio. For the duration of the “One button” video competition, participants submitted videos that emphasised the advantages of using a single button in driving, as well as in everyday life. The project has achieved wide informational coverage relevant to specialised communities, as well as significant positive feedback in the blogosphere. More information about the results of the competition can be found in our video case.
Team members Art direction: Nazir Khasavov
Project management: Alla Alexandrova, Yuri Stepanov, Alexandra Puzatova
Video-production, motion-design: Mikhail Konovalov
Design: Nazir Khasavov, Anna Kobceva, Ruslan Mirsalikhov
Flash-development: Vladimir Minaev
Programming: Alexey Kazakov, Ivan Kocheev