A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-4-31. “One button” creative project from KIA
| Agency | DEFA Interaktiv |
| Creative head | Vadim Igonin |
| Author of idea | Vadim Igonin |
| Product | KIA Rio |
| Description | The agency has developed a creative project involving user-generated content in order to attract a wider audience to the performance specifications of the new KIA Rio. For the duration of the “One button” video competition, participants submitted videos that emphasised the advantages of using a single button in driving, as well as in everyday life. The project has achieved wide informational coverage relevant to specialised communities, as well as significant positive feedback in the blogosphere. More information about the results of the competition can be found in our video case. |
| Team members | Art direction: Nazir Khasavov Project management: Alla Alexandrova, Yuri Stepanov, Alexandra Puzatova Video-production, motion-design: Mikhail Konovalov Design: Nazir Khasavov, Anna Kobceva, Ruslan Mirsalikhov Flash-development: Vladimir Minaev Programming: Alexey Kazakov, Ivan Kocheev |
