A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-4-33. Mafia in Greece
| Agency | DEFA Interaktiv |
| Creative head | Vadim Igonin |
| Author of idea | Alexey Glazkov |
| Product | Greece's tour |
| Description | How would a digital-original campaign to promote the tourism product be best formulated? How is it possible to make a particular beach tour stand out from hundreds of others? What is the best way to catch experienced travellers’ interest? All these questions can clearly be answered by the DEFA Interaktiv agency. The Client was offered a tour with limited conditions, which was strictly regulated time period for the tour (October) and direction (Greece). A new creative platform was selected to promote the tour has – the popular role-playing game “Mafia” with a detective story that happens to be played by several million people in Russia, ranging from 10 to 100 years old. Campaign concept: To collect all “Mafia” professionals and amateurs on one coast and simultaneously carry out a gaming event involving 300 tables. The event featured special participants who number among the biggest chance-taking stars of Russian show business. In the course of the campaign, which was advertised in all Mafia clubs in Moscow and other major cities of Russia (with over 1 million residents), information about the tour came to the attention of top bloggers and thousands of social network users. As well, a promotional website was created and contextual advertising was posted on Yandex and Facebook. All the details and results of the campaign can be found in our video case. |
| Team members | Polina Andreyeva – Project manager Yuri Stepanov – Social media manager Alexey Kazakov – Programming Vitaly Kirenkov – Layout Designer Anna Kobtseva – Designer Nazir Khasavov – Art Director |
