A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

G-4-46. DO SMART

AgencyDDB Worldwide Latvia
Creative headUlrika Rupa
Author of ideaToms Lembergs
ProductNordea bank
DescriptionThe crisis is over but people are still cautious about taking loans. Nordea loan was smarter - with built-in savings for safety. Instead of typical bank communication we created the platform darigudri.lv (dosmart) which brought this product ide to life by showing how to do things smarter. Because you not only get a smart loan, but do other things in a smarter way. Like opening a beer bottle with a sheet of paper, peeling a kiwi, or folding a t-shirt in 2 seconds. People sent in their ideas and we filmed the best ones. We made 37 videos that can still be viewed even after campaign has ended.
Team membersUlrika Rupa, Creative director
Renars Liepins, Art director
Toms Lembergs, Account director
Liga Danilevica, Account manager
Kristaps Silins, Strategic planner
Maris Gagainis, designer
Andris Rubins, Managing director