A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-4-48. Oriflame ecophoto
| Agency | Media Direction Ukraine, Liquid7, Mediacom, DDM Studio |
| Creative head | Alex Logvinov |
| Author of idea | Alex Logvinov |
| Product | Cosmetics Oriflame series Ecobeauty |
| Description | Deliver product’s ‘eco philosophy’ by transforming user’s photos into ‘green’ images: pictures became made of green leaves. This allowed to demonstrate product’s effect obviously and visually by making user’s skin (picture) really green and Eco. Then “EcoPhotos” were spread into social networks creating Eco-flash-mob, because users used EcoPhotos as their avatars. |
| Team members | Alexandr Loginov – Digital creator, Liquid7 Alla Kovaleva – Art-director, Mediacom Konstantin Chekanov – copywriter, Liquid7 Evgeniy Scherbina - Senior Media planner Anna Chebotar - Strategy developer and media planner |
