A. Film
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E. Film Craft
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G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

G-4-48. Oriflame ecophoto

AgencyMedia Direction Ukraine, Liquid7, Mediacom, DDM Studio
Creative headAlex Logvinov
Author of ideaAlex Logvinov
ProductCosmetics Oriflame series Ecobeauty
DescriptionDeliver product’s ‘eco philosophy’ by transforming user’s photos into ‘green’ images: pictures became made of green leaves. This allowed to demonstrate product’s effect obviously and visually by making user’s skin (picture) really green and Eco. Then “EcoPhotos” were spread into social networks creating Eco-flash-mob, because users used EcoPhotos as their avatars.
Team membersAlexandr Loginov – Digital creator, Liquid7
Alla Kovaleva – Art-director, Mediacom
Konstantin Chekanov – copywriter, Liquid7
Evgeniy Scherbina - Senior Media planner
Anna Chebotar - Strategy developer and media planner