A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

G-5-10. Launch Lipton Narure Green

AgencyTMA-Draft
Creative headAnna Merkulova
Author of idea-
Product Lipton Nature Green
DescriptionIn order to overcome the Barrier of “Non-Naturalness” we can to draw consumer attention to the PRODUCT and Freshly brewed technology.
Key Image: kittle for brewing fresh tea
Tasting: In-store+ field – we used non-standard promo- stand which looked like kittle in the ice and a spout of steam flowed as brewing process imitation.
Digital:
- Product site with video about brewed technology from Lipton NG plant.
- Viral video seeding on different resources about product’s values.
Team membersVitaly Vostrikov, Denis Klubnichkin, Evgeny Koren, Lena Lubovich