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G-5-17. Discover a hero inside you

Creative headVitaly Tkach
Author of ideaVitaly Tkach
ProductDiscovery Channel
DescriptionUnique psychological test with 11 male archetypes in result, that reflected users` inner world and promoted Discovery Channel`s content.
Team membersSvetlana Baran, art director
Razida Tkach, psychologist
Aleksandr Medvedev, account manager
Viktoriya Martynyuk, designer