A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
G-5-20. 'Double Urinal'
| Agency | Ogilvy and Mather LLC |
| Creative head | Executive Creative Directors: Robin Weeks & Carl Le Blond |
| Author of idea | Executive Creative Directors: Robin Weeks & Carl Le Blond |
| Series | Levitra campaign |
| Product | Levitra |
| Description | Levitra is a drug from Bayer that alleviates erectile dysfunction and enhances male sexual performance. Bayer wanted to promote the drug to a younger male audience. However, Levitra cannot be mentioned by name or advertised in ATL (Above The Line). We built our very own men’s urinal with a double bowl and placed it in a busy men's public toilet then recorded the reactions on two CCTV cameras. A 90 second introductory viral film was supported by a live activation in a men's public toilet which has since gone viral and was then followed up by a second viral film. All traffic was directed to the Levitra website : prodisex.ru |
| Team members | Executive Creative Directors: Robin Weeks & Carl Le Blond Copywriter: Robin Weeks, Carl Le Blond Art Director: Carl LeBlond, Robin weeks Agency Producer: Dima Nikonorov Account Manager: Tamara Vasina Production Company: Mad Cow Films Executive Producer: Pete Chambers Producer: Jonas Blanchard Director: Sam Huntley Cinematographer: David Procter Art Director: Mark Connell Editor: Chris McKay Editing Company: Cut and Run Sound Design/Arrangement: Phil Bolland @ 750 MPH Telecine: Ben Rogers @ Glassworks |
