A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

G-6-39. Reactive photo contest

AgencyRed Keds
Creative headVasiliy Lebedev
Author of ideaRed Keds
Productphoto cameras Lumix
DescriptionAdvertising Campaign for Lumix. Lumix National Award is a series of creative competitions for amateurs and professional photographers. ‘Reactive contest’ is one of these competitions, but its mechanics is the best way to involve users into communicate. Each day participants receive a new task, make pictures and upload it within 24 hours. Multiple communication channels (website, mobile phone, social networks). The most important thing is rapid response and improvisation.
Team membersProducer: Alexander Abramov
Creative director: Vasily Lebedev
Strategists: Artem Zhiganov
Copywriters: Evgeny Belousov, Valery Volchetsky
Art-director: Stas Polyakov
Designer: Andrey Melnikov
Head of support department: Anton Belov
Мanager of support department: Aleksey Grishin
Manager: Anton Leshchenko