A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
H-1-5. Khutorok is what your soul wishes
| Agency | UM |
| Creative head | Tsomaya Victoria, marketing director LTD «Crimea Vodka Company», Sherstyuk Victor, director UM |
| Author of idea | LTD «Crimea Vodka Company», UM, 1+1 |
| Product | Vodka Khutorok |
| Description | Khutorok welcomes you to warm and hospitable world of Ukrainian khutir (farm), where everything is done sincerely with love near rich and bounteous Ukrainian table with home Ukrainian dishes and shot of Ukrainian horilka! To distract the customer from daily household routine and business issues by khutorok (farm), where one spent his/her childhood, where one’s parents and grandparents live, where to one wants to come back without breaking the legislative limitations of advertising alcohol products, we created a project in which TM Khutorok was a general partner of 1+1 TV channel. |
| Team members | Team of the agency: Sherstyuk Victor, director Papanova Natalia, strategic planning director Mosol Andrey, Head of sponsorship department Potapenko Anastasia, media planning Group head Khablenko Sergei, senior media planner Team of the client: Tsomaya Victoria, marketing director Korolchuk Sergei, brand manager Marich Nikolay, junior brand manager |
