H-3-21. ‘Zerkalochka’ — the advertising campaign camera Lumix GF3

Agency	Red Keds
Creative head	Vasiliy Lebedev
Author of idea	Red Keds
Product	Lumix GF3 camera
Description	A provocative viral advertising campaign is setting a challenge to tell everyone about the unique features of Lumix GF3. This camera is of the same quality as DSLR-cameras, but unlike them — it is compact and lightweight. At the very heart of the entire campaign is the idea that the heavyweight DSLR-camerastime has passed, and they are good only for muscle training. Someone known as Alex Sukhous, an experienced coach, even has decided to open a fitness club where people work out using DSLR-dumbbells. It's because those cameras are only suitable for fitness trainings. But if you want to make high-quality pictures, you should better use the camera Lumix GF3. case.redkeds.com/zerkalochka/
Team members	Art director: Rodion Arseniyev Designer: Ilya Sizov Copywriters: Danil Morozenko, Lidia Sheynina Producer: Timur Konusbekov Video director: Lidia Sheynina Motion designer: Aleksey Komarov Strategist: Artem Zhiganov Manager: Konstantin Chubakov SMM-specialist: Georgy Sukhorukhov Aleksey Sukhous: Sergey Tereschenko

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