A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
H-4-1. Lipton Pyramid tea events
Agency | Esplanade |
Creative head | Ainars Pudans |
Author of idea | Huge Pyramid shaped tea bag with a trampoline inside |
Product | Lipton tea |
Description | Huge, almost 8 meters high, “tea bag” with trampoline inside was designed, built up and placed at various shopping centres in Baltics during weekends creating visual analogy with pyramid tea bag. Trampoline inside provided opportunity for interaction, possibility for visitors to act as “tea leaves”. Attracted visitors gained new experience and possibility to try the Lipton Green & White tea. |
Team members | Ainars Pudans (creative director, copywriter), Janis Blunavs (execution), Matiss Saulitis (project management) |