A. Film
B. Press
C. Outdoor
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E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
LM-H-5-2. Russia - where cold is cool!
| Agency | Leo Burnett Moscow |
| Creative head | Grisha Sorokin, Mikhail Yarovikov, Andrey Klemenkov, Alexander Pokhvalin |
| Author of idea | Grisha Sorokin, Mikhail Kudashkin |
| Product | Airplane tickets to Russia |
| Description | Client — S7 Airlines, one of the biggest Russian airlines. There are plenty of stereotypes about Russia, and foreigners are often afraid of our country. To invite people from Western Europe to discover the real Russia and fly here with S7, we created an interactive print ad and drew some parts of it with invisible thermochromic ink. When you put the ad in the freezer for a short while, the ink appears and gives a whole new meaning to the initial picture. To see the genuine Russia, you need real Russian frost. |
| Team members | Copywriters - Alexander Ovsyankin, Andrey Donov, Erkin Bekmirzaev, Illustrator - Fyodor Sumkin |
