A. Film

B. Press

C. Outdoor

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. Radio

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. Film Craft

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. Design

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. Interactive

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. Creative use of Media

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR projects

I-1. Marketing PR

I-2. Corporate PR

I-3. Political PR

I-4. Digital PR

I-5. Non-traditional projects

J. Marketing Services projects

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. Advertising Campaigns

K-1. Complex advertising campaigns and programs

K-2. Advertising series

H-6-3. Lady Million


Agency	Leo Burnett Moscow
Creative head	Natalia Roumiantseva, Ilya Olenev
Author of idea	Ilya Olenev
Product	Always Platinum Pads
Description	It’s a well-known fact that fem-care advertising in Russia is very traditional, predictable and TV-centric. Especially P&G fem-care advertising. Our task was to launch the new, luxurious and revolutionary P&G fem-care product - Always Platinum pads. So we needed a revolutionary way to do this. As a result we created a fully digital campaign based on a new music video by Russian pop-star – Vika Daineka. This video translated the idea that every girl can become The Lady Million – the same with Vika, but with the help of Always Platinum. The video was an invitation to the digital Platinum Club where any girl could create her own Lady Million Music video where she was a hero. Also in this club she could get a lot of advice from specialists on how to become the Lady Million in real life. This campaign has gotten a tremendous media response from the audience. Within just a month 5 million girls watched Vika's video on Youtube, 500 000 girls have joint the Platinum Club. And all this was achieved without traditional TV expenses.
Team members	Copywriter -Maria Dmitrieva, Art director - Julia Chernysheva

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