E. Film Craft
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
I-1-14. Celebration in YOUR Street!
|Agency||Creative Team: Romanov Oleg, Ina Nasovich, Vitaly Zakharov|
|Creative head||Oleg Romanov|
|Author of idea||Vitaly Zakharov, Vlad Saveliev, Oleg Romanov|
It’s a good New Year tradition with Volkswagen to make original presents to its VIP-clients and partners. At the end of 2011 the agency was asked to come up with creative ideas.
1. Like many other successful people, Volkswagen VIP-clients and partners like attention
2. Good presents are unique
With Volkswagen, a common national holiday becomes more personal. Volkswagen brings celebration to YOUR street!
Celebration in your Street!
Personalized street signs were presented to Volkswagen clients\partners\friends - we made more than 240 street signs with surnames and packed them into branded present boxes. Local clients got their presents personally and foreign friends and partners by post.
On New Year’s Eve the country’s main news portal published news of the day: Volkswagen presents personal streets!
During 24 hours about 44 000 Internet-users got personalized streets via flash-card.
This New Year the world got 44 240 new streets!
|Team members||Vitaly Zakharov, Vlad Saveliev, Oleg Romanov, Ina Nasovich, Vadim Durovich, Nadezhda Prilutskaya, Yuri Kuznetsov, Vitaly Degtyarev, Pavel Zlenko|