A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
I-1-17. Hercules Ice-cream Panda Campaign
| Agency | Ogilvy Group Ukraine |
| Creative head | Will Rust, Misha Valeyev |
| Author of idea | Misha Valeyev, Evgeniya Dzyubenko, Yura Zharko |
| Product | Hercules |
| Description | The challenge was to increase sales of coldest product during coldest season by 10%. In other words, sell snow to Eskimo. So we decided to sell ice-cream online with flexible discount according to temperature outside. And the ice-cream was delivered by heroes from the packs — panda, pilot and squirrel on bikes. |
| Team members | Art Director: Yura Zharko, Copywriter: Evgeniya Dzyubenko, Yura Kabasin, Director: Ferenc Benesch, Head of Strategic Planning: Sergey Vovk, Producer: Irina Pigal, Designer: Nadia Diachenko, Managing Director: Victor Ishkov, Account Manager: Evgeniy Mirolubenko, Digital Producer: Daria Solomenko, Production Manager: Andrey Svyatuk, BTL Agency: 4People, Video Production: 2332, Internet Agency: Digity |
