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I. PR projects
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K. Advertising Campaigns

I-1-21. Win With Your Head

AgencyTalan Group (Pleon Talan)
Creative headViktoriya Kopotilova, PR Consultant, Group Head, Talan Group (Pleon Talan)
Author of ideaIryna Zolotarevych, Managing Director of Pleon Talan
ProductSport poker
DescriptionIt is common to differentiate sport poker and poker as a gambling game in the world. Sport poker began to develop since 2007 in Ukraine, but a stereotype about as a gambling game still exists.
We have made a simple parallel between poker and football by demonstrating similarities of winning and a role of intellectual component. We have chosen football that is liked in Ukrainian society and involved a famous footballer, a star being trusted, as a partner. It was a star with a winner reputation. Andrey Shevchenko became our ambassador of the brand/game. During campaign 8 tournaments were held at PockerStars.net. Winners got an opportunity to play poker with Andrey Shevchenko and to go to football matches to Milan and London for free.
Team membersIryna Zolotarevych, Managing Director of Pleon Talan
Viktoriya Kopotilova, PR Consultant, Group Head, Talan Group (Pleon Talan)