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I-2-4. "Samsung. Hope for Children" in Ukraine

AgencyO2PR Agency
Creative headO2PR: Olga Danko/Iryna Kotkalova
Author of ideaSamsung Electronics
ProductSamsung Electronics
DescriptionIdea:
To help children with cancer by purchasing modern medical equipment
for cancer treatment institutions

In Ukraine near 50% of child patients recover after cancer treatment every year.
But by means of the modern equipment the cure rate could be increased up to 75 % as it is in developed countries.

That’s why Samsung focuses its attention on child cancer treatment.

Key message: "Innovations for better society"
Team membersO2PR:
Olga Danko, Director
Olga Diakova, Managing Director

Irina Demyanchuk, Senior Account Manager
Iryna Kotkalova, PR-Consultant
Kirill Yaroshenko, Chief Copyrighter
Maksim Veklich, Junior Account Manager