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I-2-9. The seed of the Main Christmas tree

AgencyTalan Group (Pleon Talan)
Creative headIryna Zolotarevych, Managing Director of Pleon Talan
Author of ideaMaksim Boritko, creative director of Talan Group
ProductServices of Pleon Talan PR agency
DescriptionIn the communication with journalists the Pleon Talan PR agency positions itself as the provider of useful information. The long-term task of the agency, as being one of the market leaders, is to develop Ukrainian PR-market.
To use media-wave of criticism “against the Main Christmas tree” we sent the seeds of the Main Christmas tree to journalists and called them to not only accept facts, but to influence society’s life. “If you don’t like the Official Christmas Tree then grow your own one!”
Team membersMaksim Boritko, creative director of Talan Group
Iryna Zolotarevych, Managing Director of Pleon Talan
Ekaterina Lavrischeva, Junior Consultant of Talan Group (Pleon Talan)