A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
I-2-9. The seed of the Main Christmas tree
| Agency | Talan Group (Pleon Talan) |
| Creative head | Iryna Zolotarevych, Managing Director of Pleon Talan |
| Author of idea | Maksim Boritko, creative director of Talan Group |
| Product | Services of Pleon Talan PR agency |
| Description | In the communication with journalists the Pleon Talan PR agency positions itself as the provider of useful information. The long-term task of the agency, as being one of the market leaders, is to develop Ukrainian PR-market. To use media-wave of criticism “against the Main Christmas tree” we sent the seeds of the Main Christmas tree to journalists and called them to not only accept facts, but to influence society’s life. “If you don’t like the Official Christmas Tree then grow your own one!” |
| Team members | Maksim Boritko, creative director of Talan Group Iryna Zolotarevych, Managing Director of Pleon Talan Ekaterina Lavrischeva, Junior Consultant of Talan Group (Pleon Talan) |
