A. Film

B. Press

C. Outdoor

C-2. Soft drinks

C-3. Alcoholic and low alcoholic beverages

C-4. Goods and services for the home

C-5. Home furnishing & appliance

C-6. Audio, video equipment, electronics, office equipment

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Tourism and travel, entertainment, culture and sport

C-11. Consumer & retail services

C-12. Communication products & services

C-13. Financial& Business services

C-14. Self promo of advertising agencies and media

C-15. Corporate & image-building ads

C-16. Social advertising and charity

C-17. Different types of non-standard advertising out of home

C-18. Digital outdoor (interactive posters, etc)

D. Radio

D-1. Food & Beverage

D-2. Manufactured goods

D-4. Self promo of advertising agencies and media

D-5. Social advertising and charity

DC-1. Copywriting, art writer

DC-2. Music and sound design

DC-3. Actor (announcer) work

E. Film Craft

E-1. Production

E-5. Copywriting

E-6. Music and sound design

E-7. Special effects and computer graphics

E-9. Acting / Dialogue or monologue

F. Design

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard, brochure, booklet

F-5. Multipage publications

F-6. Illustration, including magazine cover

F-7. DM-materials and original business gifts

F-8. Packaging Design

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. Interactive

G-1. Commercial sites

G-2. Non-profit Internet projects

G-4. Online Campaign

G-5. Viral campaign

G-6. Other interactive communication tools

G-7. Interactive craft: design

G-8. Interactive craft: copywriting

G-9. Interactive craft: video/audio

H. Creative use of Media

H-1. Media solution for TV, radio, cinema

H-2. Media solution for print media, transportation, outdoor advertising

H-3. Digital media solution

H-4. Special events, sponsorships, promotions

H-5. Non-traditional and ambient media

H-6. An integrated media campaign

I. PR projects

I-1. Marketing PR

I-2. Corporate PR

I-3. Political PR

I-4. Digital PR

I-5. Non-traditional projects

J. Marketing Services projects

J-1. Promotional campaign

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communication

J-5. Integrated campaigns with the use of marketing services

K. Advertising Campaigns

K-1. Complex advertising campaigns and programs

K-2. Advertising series

I-4-15. RedDot FlashMob


Agency	DEFA Interaktiv
Creative head	Vadim Igonin
Author of idea	Vadim Igonin
Product	KIA Venga
Description	DEFA Interaktiv designed for KIA Motors an absolutely original online advertising campaign, the "Red Dot Flash Mob". In 2010, the jury of the famous Red Dot Design Awards in Essen, Germany recognized Kia Venga as winner in the "product design" category among compact minivans. The "Red Dot Flash Mob" project was based on a simple but brilliant idea. On February 7, on the eve of the official presentation in Russia, about two dozen car websites and popular bloggers surprised their readers. The web sources continued to publish their usual content. But the text was formatted unusually: all the dots in the text were a bit bigger than usual, and painted red. Each red dot was a link to the promotional page of KIA Venga Red Dot Landing Page (www.kia.ru/venga_reddot/). Thus, DEFA Interaktiv introduced new online interactive punctuation rules for just one day :-)
Team members	Art direction: Nazir Khasavov Strategic planning: Yuri Stepanov Project management: Alla Alexandrova Programming: Ivan Kocheev

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