I-4-17. Touch Z-Distance — first online photo studio

Agency	Red Keds
Creative head	Vasiliy Lebedev
Author of idea	Red Keds
Product	Lumix TZ20 camera
Description	There was an aim to tell about the new camera Lumix TZ20 online. We had to convey the idea that Lumix camera is a simple tool for the creative art and to make a stress on its' features as touch screen and intelligent auto (iA) shooting mode. People feel distrust in choosing a camera online, because it is hard to understand a difference between cameras without touching them. And a professional photoshooting seems like very hard business. We decided to convey the idea that all things are easier than they seem. It is very easy — and to create, and to choose a camera and even to become a professional photographer. And you don't need to leave home for this. We decided to create the first online photostudio. Where everyone can become a professional photographer without getting up off the couch. Just manage Panasonic camera at the distance. During two months the visitors of web site touchz.ru/could test Lumix TZ20 camera without leaving a home. They was making photos, managing the photoshooting process, they could save their pictures and share them with friends in social media.
Team members	Producer: Evgeny Kuzmin Creative director: Vasiliy Lebedev Strategists: Artem Zhiganov, Denis Yurchenkov Copywriter: Valery Volchetsky Art-director: Valery Fironov, Stas Polyakov, Anatoly Zenkov Designers: Aleksey Kozhevnikov, Andrey Melnikov SMM-specialist: Maxim Yurin Manager: Konstantin Chubakov

← previous  next →  

← back to the category