A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
I-4-4. Death Revealer
| Agency | Leo Burnett Moscow |
| Creative head | Grigory Sorokin, Mikhail Derkach |
| Author of idea | Mikhail Kudashkin, Grigory Sorokin |
| Product | The iPhone mobile application |
| Description | The Village is a magazine that focuses on city life, its infrastructure and transportations. Knowing how acute the road safety issues are in Moscow, it's no wonder that The Village, which regularly covers the subject, has decided to create a special application to draw even more attention to the problem. In fact, in spite of car accidents happening daily, they go by unnoticed by the majority. Why? Because all their consequences and traces are quickly taken care of and cleaned. So only a few passers-by and drivers can see the deformed cars, the injured and the bodies of the dead people. We developed Death Revealer - an iPhone app that enables one to become instantly aware of all road traffic incidents that ever happened in the city - thanks to GPS, Google Maps and augmented reality. All it takes is pointing one's iPhone to a spot on any street, side street or crossroads, and if there has ever been a car accident, the corresponding symbols and photographs will immediately appear on the very place where it happened. It covers all the streets of Moscow and the biggest Russian cities. If one tries to use Death Revealer while driving a car, he will be prompted to stop and the app will switch off. To launch our app, we carried out an ambient program featuring the classic white outlines with red QR codes. We believe that if you want to change people's behavior you need to. Death Revealer generated thousands of publications, was mentioned on Twitter and Facebook, and in discussions on TV and in newspapers. As a result 35 000 000 people were reached. |
| Team members | Designer - Andrey Sergeev |
