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I-4-5. Catch A Plane

AgencyLeo Burnett Moscow
Creative headGrisha Sorokin, Mikhail Derkach
Author of ideaGrisha Sorokin
ProductFLIGHTS TO RUSSIA
DescriptionS7, one of the biggest Russian airlines, set two objectives: to increase the number of participants in company’s frequent-flyer program and to raise awareness of its special offers among the target audience.
We launched the branded iPhone application — Catch-a-plane. Thanks to the combination of GPS technology and S7’s flight timetable, the app keeps track of all S7 plane locations relative to the user. Whenever S7’s plane flies over the mile collector’s head, he or she gets free miles (we “loaded” 5 million bonus miles onboard all S7 planes). Those who share the news on Facebook or Twitter, get one more mile. The more miles you “catch”, the more miles you get for your further trips. Besides, every app user participated in the global Catch-a-plane ranking: the luckiest and the most active mile catchers won free airline tickets.
Team members