A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

I-5-9. Easy hard on

AgencyDirect Design Visual Branding
Creative headDmitry Perishkov, Leonid Feigin
Author of ideaElena Makarova, Nelya Hanafieva
ProductWeb-site http://www.legok-na-podyem.ru/
DescriptionMen always want to remain strong, especially in terms of their potency. Modern preparations to increase potency position themselves as a cure against poor performance and sexual dysfunction. We have a different approach. We believe that men should not coddle or run from sexual dysfunction and weakness, but should gain strength and release their hidden potential.

To advertise via nonstandard carriers that visually demonstrate our outstanding results in achieving potency, such as those that appeared in sports clubs, saunas, motels, night club restrooms, and elsewhere within the metropolitan area. The advertising placards in those locales successfully drew attention to the product and became the topic of discussion and jokes, and drew people to visit the site.
Team membersCreative directors: Leonid Feigin, Dmitry Perishkov
Creative team: Elena Makarova, Nelya Hanafieva
Production: Alena Borisova
Producer: Marina Lokteeva