A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
J-1-20. Pan Yatsek
Agency | PRKVADRAT+GETBOB |
Creative head | Pavel Dedkov |
Author of idea | Ivan Ponomarev |
Product | Bulbash Zubrovaya |
Description | To strengthen the reputation of old-fashioned spirit we decided to conduct an advertising campaign FROM neighboring Poland. Poland is particularly suited, because in that country Zubrovaja+juice is a very popular cocktail. We have created a Polish club "New Bison" - that consists of 60-year-old adventurer, who live an overactive life (parachutes, mountain climbing, rock concerts). Official Drink of the club is Zubrovka, which gives energy to all participants. Each season, the club selects the best Zubrovka and its members arrive to the motherland of that drink. And in this season the winner is Bulbash “Zubrovaja”. After the Polish language lessons, dancing trainings and working with image-makers, the protagonist of the club - Pan Jacek Travitsky have start to conquer the Belarusian nightclubs. |
Team members | Ksenia Prudnikova, Alexander Serikov |