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I. PR projects
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J-1-29. Test drive Range Rover Evoque

AgencyRed Keds
Creative headIlya Ryzhkov
Author of ideaRed Keds
ProductRange Rover Evoque
DescriptionA new concept of a test-drive procedure. Modern technologies allowed us not only to turn a regular test drive into a party and get many people interested in test driving the car. They also allowed us to unlock and preserve emotions with the help of electronic keys and social services.
Team membersProducer: Ilya Ryzhkov
Art-director: Boris Kuznetsov
Designer: Ilya Sizov
Programming: Ivan Brylev, ImproveIT
3d production: Alexey Komarov
Html coding: HelloDRW
Manager: Alexey Bodrov