A. Film
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E. Film Craft
F. Design
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H. Creative use of Media
I. PR projects
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J-2-16. Women changing history
| Agency | Talan Group (Pleon Talan) |
| Creative head | Alla Chebotnikova, PR Consultant, Group Head, Talan Group (Pleon Talan) |
| Author of idea | Team of Pleon Talan and Kimberly-Clark Ukraine |
| Product | Kotex |
| Description | We present a project, which builds bridges between epochs and personalities, which draws parallels between past and present. “Women changing the history”. The objective was to position Kotex as a quality leader in women hygiene products and to show women that Kotex is reliable one that means there is no more barrier to great achievements. Women have been changing history making great achievements and starting revolutions at all times regardless of the stage of women hygiene products evolution. Kotex was always close at hand. |
| Team members | Alla Chebotnikova, PR Consultant, Group Head, Talan Group (Pleon Talan) Iryna Zolotarevych, Managing Director of Pleon Talan Ivetta Delikatnaya, Chief Talent Officer of Atlantic Group Ekaterina Lavrischeva, Junior Consultant of Talan Group (Pleon Talan) Eugene Proskulikov, copywriter of Talan Group (Pleon Talan) Alena Churilova, marketing manager of women hygiene products, Kimberly-Clark Ukraine Anna Krasnovskaya, brand manager of women hygiene products, Kimberly-Clark Ukraine |
