A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
J-4-10. Delivering the great story
| Agency | Lowe Adventa |
| Creative head | Mikhail Panteleev |
| Author of idea | Mikhail Panteleev, Ivan Lougovoy |
| Product | Lowe Adventa |
| Description | Task As a creative agency, we believe that that even the simplest things can be very special, when there is a great story behind. Our task was to remind our clients that we are professionals in delivering great stories. So, we did that on International Women’s Day, one of the most popular holidays in Russia. On this date, every woman is usually greeted and receives a traditional but often boring gift. Idea We decided to deliver the great story as a gift…literally. Instead of common greetings we sent a gift-box with the exciting story of how that gift got there. It was taken by one of women’s favorite characters: a secret agent. On an agency storyboard, they could see everything our hero went through to make sure that gift would reach its destination. The hero had the name of the agency. His name was Lowe, agent Lowe. Digital To estimate the feedback from clients and to make our hero as real as possible, we created his profile on Facebook, so our clients had chance to interact with mysterious agent and even flirt a little. Results The story of Lowe, agent Lowe, got great response among women’s audience. The activity on Agent’s Facebook profile was very high. We got many thanks from our clients, mentioned that it was the most special and creative greeting to The Women’s Day. |
| Team members | Creative Director: Mikhail Panteleev Art Director: Ivan Lougovoy Copywriter: Mikhail Panteleev Illustrator: Ivan Lougovoy Digital team: Albert Patrashku, Vsevolod Navashin Production manager: Margo Kalyuzhnaya |
