A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns

J-4-7. Idea Path Diary

AgencyLeo Burnett Ukraine
Creative headTatiana Fedorenko
Author of ideaTatiana Fedorenko, Maxim Podolyanuk, Eugeniy Gryaznov
ProductLeo Burnett Ukraine
DescriptionEach year we make a diary. Which our Clients receive as a present. This year we decided to make something bigger. Something that will let everyone know... how ideas are born, how they spread and struggle for the best. Something that we called a Game. The goal was to win Cannes Lion. But that was not the only way to win. We posted QR-code with a link to web-site. Where Clients could take part in writing a script for an advertising with the help of online bouts-rimes. AND THEY DID! The work is still in progress... We promised the best idea to be shot!
Team membersTatiana Fedorenko, Creative Director; Vlad Kunets, Art Director, Maxim Podolyanuk, Designer; Eugeniy Gryaznov, Copywriter; Katerina Duda, producer; Katerina Denisenko, production manager; “Pif Paf”, photo; “Gvardiya Post”, post production; “AV-TV”, post production.