A. Film
B. Press
C. Outdoor
D. Radio
E. Film Craft
F. Design
G. Interactive
H. Creative use of Media
I. PR projects
J. Marketing Services projects
K. Advertising Campaigns
J-5-15. You vs Nurburgring
| Agency | Praktika |
| Creative head | Anton Melnikov |
| Author of idea | Alexander Nuvariev |
| Product | Motor Oils Castrol Edge |
| Description | VIDEO www.youtube.com/watch?v=6Md9GBNxd9I&feature=youtu.be You need new technologies to survive on the terminally dangerous Nurburgring race track. We reconstructed the legendary track in 3D. For the first time in Russia we used Unity platform to experience all characteristics of a console game on a simple website. Moreover, we've enhanced that experience with quality 3D and Augmented Reality technologies. The users were invited to buy the Castrol Edge engine oil, to find Augmented Reality steering wheel and to have an unusual and realistic race experience of the deathful track. |
| Team members | Anton Melnikov - Chief Creative Officer Alena Semina -Account Director Maxim Plahov -Art Director Anton Tupikov -Copywriter |
